The BMW Individual 7 Series Composition inspired by Steinway & Sons

“The Perfect Composition”: On 11 November 2010 BMW presented the special limited-edition BMW Individual 7 Series Composition inspired by Steinway & Sons at the Steinway factory in Hamburg. The BMW Individual 7 Series Composition is presented in two perfectly coordinated colours. Both the exterior and the interior design are modelled on the colors of the piano keyboard and its contrast between black and white.

At the same time, the paint finish – which comes in a choice of black or white – and upholstery and surface materials are the result of a design and build quality that is unique worldwide and has been developed specifically for this special edition.

As part of this exclusive partnership and with effect as of next year, the Munich-based premium carmaker BMW will be supporting the international talent program of Steinway & Sons.

The aim of the joint initiative is to promote and nurture young musicians and talents of tomorrow.

Steinway & Sons and BMW very much look forward to this beginning partnership – both brands combine aesthetics, tradition, quality and passion and these are the best conditions for a fruitful cooperation.


See video for more images

The exclusive look of the luxury sedans is characterized by top-quality craftsmanship and the use of exquisite materials. To ensure a flawlessly sparkling body finish, the luxury sedans undergo a highly complex multi-stage process. Once the basic black or white paint has been applied, the body then receives three protective clear coats. Each individual layer is smoothed and polished by hand, resulting in a surface quality comparable to that of high-class piano lacquer and producing a similar sheen. Along with BMW Individual High-Gloss Shadow Line and 20-inch BMW Individual lightalloy wheels, the car is visually enhanced by a gold-colored coachline running the full length of the vehicle.



Similarly, the interior features two different color concepts. In combination with the Piano Finish Black exterior, the upholstery, door trim, center console, headliner and lower section of the instrument panel come in the color variant Platinum. For vehicles in Piano Finish White, the equivalent interior components are available in black. The stylish environment is rounded off with high-class leather seats, a headliner in Alcantara, black lambswool floormats and interior piping in Piano Finish Black from the BMW Individual range.


Exclusive details documenting the Steinway & Sons partnership are visible, for example, in the piano manufacturer’s gold lettering on the chrome strip at the rear of the vehicle. A further reference to Steinway & Sons are the headrests, two cushions for rear passengers and a cashmere blanket which are embroidered with the golden lyre as well as the exclusively designed BMW Individual High End Audio System.

The overwhelming majority of concert halls worldwide decide for the instruments of Steinway & Sons – for good reason. Thanks to the BMW Individual High End Audiosystem which is specifically adapted to the interior of the luxury sedan and which comprises 16 exceptional high-performance speakers and a digital 9-channel amplifier, passengers enjoy outstandingly realistic sound quality wherever they are seated – equivalent to the musical experience provided by the best seats in a concert hall.



Accompanying the BMW Individual High End Audio System is a collection of unique piano recordings from Steinway & Sons, featuring such renowned Steinway Artists as Vladimir Horowitz, Martha Argerich and Maurizio Pollini. The exclusively designed BMW Individual High End Audio System guarantees a globally unique combination of fascinating driving pleasure and authentic audio enjoyment.


For more information regarding the announcement and expressions of interest for 2011 please contact your nearest Theme & Variations showroom.

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