Happy Birthday to T&V – A Historical Recount
Happy New Year to all of our Theme & Variations Friends – we wish you a lovely 2015 and hope all your dreams and wishes are fulfilled this year.
This year we celebrate a major milestone for Theme & Variations Piano Services. Thirty years ago, Ara and Nyree Vartoukian established the piano specialist company in Artarmon in 1985. It started off as a repair, restoration and servicing centre, but then it grew to include piano sales.
It began with a small number of 3 in sales, tuning and restoration and has always remained a family business, with a team of friendly and passionate piano-loving people. Since it began, the business has changed premises; from 537 Pacific Hwy Artarmon and then to 178 Pacific Hwy Greenwich. Finally settling in 2009, Theme & Variations made 451 Willoughby Rd it’s home. With an elegant showroom more than twice the length of a bowling ally, they can fit nearly 50 grand and upright pianos on the floor.
In 1998 Theme & Variations became the exclusive dealership in NSW (and then in QLD in 2005) for Steinway & Sons Pianos, which allowed them to provide the very best quality pianos to individuals and institutions in both States. A shop in Brisbane was opened up in 2005 which was initially staffed by a team of 2 in sales and 1 technician. Developing relationships with major festivals, organisations and competitions in Queensland, Theme & Variations QLD became a hub of music for all genres and standards.
As Ara is regarded as one of the most accomplished piano technicians in the country, he and the company have supplied and cared for many of the pianos in the top concert halls, schools and teaching institutions in the country. Earning the respect of industry peers, Theme & Variations became partners with major music organisations in Brisbane and Sydney, which includes the internationally recognised SSO, ACO and Musica Viva, who consistently supply the highest quality of music to Australian audiences.
Ara insists on the highest quality of piano tuning and servicing, which is why he and his team have trained internationally in Hamburg and New York in the art of Piano Technology. Being an authority on piano tuning, Ara has tuned for the likes of Evgeny Kissin, Stephen Hough, Piers Lane, and Emanuel Ax (to name a few). Over the past 3 decades, Theme & Variations have tuned over 80,000 pianos across Australia.
With the unparalleled level of customer care Nyree brings to the relations side of the business, Theme & Variations have developed and nurtured relationships with many valued individuals both inside and outside the music community. Having an Armenian background, both Ara and Nyree are very ‘family’ and ‘community’ minded – which carries into the exemplary customer service aspect of their business, which often develops into fantastic friendships.
As we jump straight into 2015, Steinway & Sons have offered Theme & Variations the opportunity to service, and also to educate the Australasian region in the art of Piano Technology.